25% of Americans only use mobile devices to access the internet
63% of consumers say they know they will shop more with their mobile devices in the next few years
25% OF SMARTPHONE OWNERS AGES 18–44 SAY THEY CAN’T RECALL THE LAST TIME THEIR SMARTPHONE WASN’T NEXT TO THEM
91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year.
More than half of all Internet time now occurs on mobile platforms
People Now Spend More Time With “Mobile” Than Print Mags, Newspapers Combined
in 2014, brands noticed a 20 percent increase in conversion rates when contributing location data to their ad data.
On average, people spend 2h 42m on mobile each day – 86% of time on mobile is spent in apps
88% of the adult population will have smartphones by 2015
Mobile ads get 3x the clicks of standard banner ads
1.2b people were using mobile apps at the end of 2012. This is forecast to grow 29.8% yearly, to reach 4.4b users by 2017.