Toronto, Ont. February 24, 2016 – UpSnap Inc. (CSE: UP) (“UpSnap” or the “Company”), a leading provider of mobile advertising solutions, has signed an agreement with a major U.S. retailer to provide its proprietary mobile advertising product for a total contract value of over $110,000 CAD.
“This major appliance company was interested in finding an advertising platform that would allow them to effectively target consumers in the market for appliance repairs,” said Bruce Howard, CEO of UpSnap Inc. “After determining that many consumers use their mobile devices to make every day purchases, such as purchases of new appliances, it was a logical choice for this major appliance company to use an advertising channel that provides data and analytics on the spending patterns of millions of every day consumers.”
UpSnap will target and serve ads via mobile app inventory across phone and tablet devices. Consumers will be exposed to ads while reading news, playing games, checking the weather, and other similar activities. UpSnap’s proprietary customer profile tool will track responses and optimize the campaign to target look-alike customers, keeping the client’s cost per lead continually in check.
UpSnap provides highly-targeted, data-driven mobile advertising to attract the ideal audience for brands big and small. Combining first-party proprietary data and real-time analytics, UpSnap goes beyond location to deliver app agnostic and results-driven campaigns that produce qualified and engaged customers.