Toronto, ON and The Woodlands, TX – July 21, 2016 – UpSnap Inc. (CSE: UP) (“UpSnap” or the “Company”), a leading provider of mobile advertising solutions, has signed a reseller agreement with Facebook global marketing partner, Tiger Pistol to begin selling Facebook advertising to its clients.
“Tiger Pistol offers the only scalable, data-driven social ads platform specifically built to help resellers serve the Local and Small to Medium Size Business (SMB) market,” said Bruce Howard, CEO of UpSnap, Inc. “We are focused on bringing cost effective Facebook advertising to our SMB customers who in many instances have smaller marketing budgets.”
UpSnap will combine its powerful mobile display ad campaigns with Facebook retargeting as a result of this partnership. With Facebook tracking pixels, UpSnap will be able to retarget those consumers who visit an advertiser’s website via a mobile display ad with an ad on Facebook, increasing the likelihood of conversion. The Company will also be able to build and target a look-a-like audience on Facebook based on those that click the mobile ads.