Toronto, Ont. January 23, 2018 – UpSnap Inc. (CSE: UP) (“UpSnap” or the “Company”), a leading provider of mobile advertising solutions, is pleased to announce User Friendly Media, a leading provider of print, digital and mobile marketing services for small businesses, as a reseller of its new Intentional Direct Mail™ (“IDM”) offering. As a reseller, User Friendly Media will be offering IDM directly to both their existing client base as well as new brands and agencies.

“We are very excited about the introduction of this proprietary technology and are thrilled that User Friendly Media sees the value in adding this to their existing line of products,” said Lance Brown, Vice President of Product and Technology at UpSnap. “The mobile marketing industry is constantly seeking new and innovative ways to grow conversion rates and we believe we have found a proactive solution that can lead to additional engagement from consumers.”

“We view the introduction of Intentional Direct Mail into our existing product suite as an exciting opportunity to capitalize on the emerging market of combining direct mail with digital targeting,” said Bruce Howard, CEO of User Friendly Media. “This is a highly complementary yet unique product that we expect to add significant value to our customers.”

About UpSnap
UpSnap provides highly-targeted, data-driven mobile advertising to attract the ideal audience for brands big and small. Utilizing real-time analytics, UpSnap goes beyond location to deliver app-agnostic and results-driven campaigns that produce qualified, engaged customers. UpSnap tailors each campaign to align with unique business goals, delivering the right customers for more meaningful exposure and better business results.

For further information, please contact:
Alex Pekurar, CPA, CA
Chief Financial Officer
UpSnap Inc.
844-487-7627 Babak Pedram
Investor Relations
Virtus Advisory Group Inc.

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Although the forward-looking statements contained in this news release are based upon what management of the Company believes are reasonable assumptions on the date of this news release, the Company cannot assure investors that actual results will be consistent with these forward-looking statements. Forward-looking statements involve substantial known and unknown risks, uncertainties and other factors which cause actual results to vary from those express or implied by such forward looking statements. These statements should not be read as guarantees of future performance or results, and they will not necessarily be accurate indications of whether or not such results will be achieved.

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