We have a guest blog post up at 60 Second Marketer about the proper fundamentals for mobile advertising success.  We won’t repeat all of what was said over there, but here are a few key points:

  • Consumers are interacting with a wide array of media.  If your marketing plan doesn’t take this into account, you’re missing out.
  • No business is too small for mobile advertising.  In fact, it’s a great vehicle for SMBs.  Effective geotargeting means that you can get brand exposure to people as close to, or far from, your place of business as you want.  This means even a small business can get traction very directly and affordably.
  • If possible, think seasonally.  As we head into the holiday season, consider what kinds of messages you want to get into the marketplace.

Go read the whole thing.