The Leader in Mobile College Recruitment
Over the Last Two Years, UpSnap Has Run Hundreds of College and University Mobile Campaigns.
Proven Track Record of Results
Average Yearly CTR
.56%
Industry Average: .4%
Cost Per Secondary Action As Low As
$10
ROI Averages Between
20:1 – 30:1
Targeting: Audience Segments
Career Change/ Job Seeker
Low income adults
Adults working with job placement centers
Future High School Graduate
Currently in high school
Transfer Students
Conquest competitor colleges
Budget-Conscious Student
Students/Parents living in low-income areas

Don’t Just Take Our Word For It…
“We had not considered doing mobile advertising before because it didn’t seem accessible. Not only did UpSnap make it accessible, they also made it easy and cost-effective. Their analytics are awesome because you see where your prospects are and learn the number of impressions, clicks, and secondary actions your campaign received.”
Judy Iannaccone
Rancho Santiago Community College

“UpSnap’s ability to set specific criteria about our intended target audience allowed us to reach the niche audience that we couldn’t reach before. Based on the initial data provided by UpSnap, we are very happy with the results and look forward to working with them on future campaigns.”
Stephanie Reyna
Saddleback College

“UpSnap has helped us to reach not only prospective students for a new program that Central Community College launched this spring, but also helped our Foundation reach prospective donors during our current major gifts campaign. The success of these campaigns has played a pivotal role in both the success of our new Environmental Health and Safety program and reaching the fundraising goals of the Central Community College Foundations Kearney Center Major Gifts Campaign.”
Amanda Groff
Central Community College

“I was impressed with the results from our initial campaign with UpSnap. I liked the affordability, the ability to set very specific criteria, and I really appreciated their analytics. I look forward to partnering with UpSnap on future enrollment campaigns.”
Allison Judy
Western Nebraska Community College

Case Studies
Goal
- Drive enrollment at community college
Tactics
- Used multiple creatives to target different audience personas
- Advertised during office hours and after hours when potential students would have time to research higher education options
- Targeted 50 miles around campus
- Included clear and direct calls to action on landing page to drive secondary engagement (Apply Now)
Results
- Seven successful campaigns with UpSnap including fall registration, summer classes and spring registration
- Lifetime CTR of 0.60%, 50% over industry standard
- Lifetime Return on Investment = 24:1

Goal
- Drive enrollment at community college
Tactics
- Ran campaign during hours of operation plus evening hours to reach potential students during non-business hours
- Utilized different banner sizes to optimize the offer
- Targeted 50 miles around campus
- Used animated creative with clear and direct calls to action on landing page
Results
- Two successful fall registration campaigns with UpSnap
- Lifetime CTR of 0.82%, 100% over industry standard
- Lifetime Return on Investment = 32:1
- After-hours ad produced 65% of banner clicks and 70% of secondary actions

Goal
- Drive fall enrollment at community college
Tactics
- Developed unique banner ads that linked directly to client website
- Ran three different creative versions to highlight various reasons for attending college (Opportunities, transfers)
- Built audience segment to reach low income households
Results
- Campaign CTR of 1.1%, 175% over industry standard
- $0.49 Cost Per Click
- Three successful campaigns with UpSnap
Goal
- Drive fall enrollment at community college
Tactics
- Developed banner ads with date specific information to increase urgency to take action
- Ran campaign during hours of operation plus evening hours to reach potential students during non-business hours
- Targeted high school students and low income consumers
Results
- Campaign CTR of 0.99%, 148% over industry standard
- $16.40 Cost Per Landing Page Engagement
- Return on Investment = 41:1
- Produced one of the highest enrollments ever!
