Category: Blog

As a small business owner, nothing is more precious than time. Time is the one thing you can’t get more of, and the thing you cannot ever get back if it’s wasted. Once it’s gone… Poof. Gone forever. At UpSnap, we understand that. We’ve spent years working with small businesses, learning what’s most important to […]

As a small business owner, it’s hard enough keeping up with your day to day operations without having to factor in marketing your business. Here is a quick list of small steps you can take that could have a big impact on your business, but that won’t add a ton of time to your weekly […]

Black Friday 2014 has come and gone, and the big story coming from the results is that mobile has taken over. Paypal is already reporting a record-shattering year for mobile shopping and mobile payment volume. The company is reporting that they saw a 47% increase in Thanksgiving global mobile payment volume over last year, and […]

Last year, online sales on Cyber Monday topped $2.2 Billion, and this year will most assuredly surpass even that. And for good reason: Online retailers pull out all of their best deals today. With all this traffic and commerce, though, there will no doubt be hackers and thieves out there looking to take advantage of […]

The crowds for Black Friday (not to mention Black Thursday, apparently) will be as crazy as ever. That’s not news for any business owner. So how do you get shoppers to choose your business over a big box store, or even a competing small business? Black Friday & Mobile Advertising The mobile revolution isn’t happening, […]

Mobile advertising has proven to be well on it’s way to becoming a formidable advertising medium but there are steps that one must take to achieve optimal results. Did you know that 53% of American consumers use their smartphones to access search engines at least once a day? There’s no wonder that mobile advertising is […]

There’s no denying that mobile marketing is on the rise, but it’s starting to look more and more like mobile is already the leader in marketing. Google is already predicting that mobile searches will surpass desktop searches by as soon as next year. This year, mobile advertising has grown exponentially, while desktop advertising has seen a […]