Bruce Howard – Chairman

Mr. Howard brings over 25 years of sales, marketing, production, publishing, new market development, and general management experience in both the competitive and utility telephone directory publishing industry.  His experience and reputation are widely recognized in the directory publishing industry.  Over the course of his career, Mr. Howard has worked with companies including Ameritech Advertising Services, Southeast Directory Company, and America’s Directories South.  He holds a BA degree in Business Administration from Alma College in Alma, Michigan, and has completed the majority of coursework toward a Master of Science in Management from Walsh College in Troy, Michigan. Mr.  Howard has been the CEO of UFM since August 1999.


Michael Inskip – Lead Independent Director

Michael Inskip has expertise in global sales, all aspects of marketing, business development and business operations for both public and early stage private companies. He has served as the Chairman and CEO of both Thoroughbred Capital and WorkHorse Capital which were Capital Pool Companies on the TSX-V.  Mr. Inskip was a member of the Board of Directors of Sunora Foods Inc. and LeoNovus Inc. which were listed on the TSX-V. From May 2005 to May 2008, he served as Director of Sales, Marketing and Business Operations of TSX-V listed Enablence Technologies Inc. Mr. Inskip was responsible for Marketing for Iridian Spectral Technologies which was acquired by JDS Uniphase. Mr. Inskip holds a Bachelor of Arts (Law) from Carleton University, an International Business Diploma from Algonquin College and an International Trade Diploma from the Forum for International Trade Training Program (FITT). He has an Executive Certificate in Management and Leadership from the MIT Sloan School of Management, and he has completed the Executive Program in Venture Capital at UC Berkeley.


Heather Burrer

Heather Burrer has served in an executive leadership and legal advisory role with User Friendly Media since 2006 and with UpSnap since 2014. Mrs. Burrer is responsible for all legal and business affairs functions at UpSnap, including general corporate, intellectual property, litigation, employment matters and risk management. In addition to her legal role she also directs the Human Resource, Recruitment, Training, and Digital Operations and provides guidance on general business matters. Mrs. Burrer earned her Juris Doctorate degree from South Texas College of Law and her Bachelor of Arts from Southwestern University where she majored in Political Science and Communications. Mrs. Burrer has applied her legal training in a variety of legal environments. Most recently, her work with Fulbright and Jaworski, LLP has prepared her to handle general corporate, corporate governance, and other areas complementary to in-house corporate law for UpSnap.


Rance L. Walls

Since receiving his degree in Printing Technology at Pittsburg State University, Rance Walls has built a legacy of excellence throughout the printing & marketing industry. In 2017, Rance Walls was awarded the President’s Award from the Association of Directory Publishers for his contributions to the industry. Rance Walls has served as an executive in sales, marketing and business development roles for over thirty years within the media industry and currently holds the position of Vice President, Sales and Marketing with the Liberty Press.


Daniel Hilton

Entrepreneurial MBA & Chartered Accountant. Versatile management professional with broad ranging experience in strategic planning and international operational leadership. More than twenty years experience in both start-up and established technology-related firms (public, private and not-for-profit). Strong negotiating, analytical and decision-making qualifications.

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