Toronto, Ont. February 18, 2016 – UpSnap Inc. (CSE: UP) (“UpSnap” or the “Company”), a leading provider of mobile advertising solutions, has signed an agreement with a major U.S. retailer to provide its proprietary mobile advertising product for a total contract value of over $135,000 CAD.
“After considering alternatives to better access their audience through an effective advertising medium, this major U.S. retailer has decided to sign an agreement to use our targeted mobile advertising technology to accurately identify their target audience,” said Bruce Howard, CEO of UpSnap Inc. “As the benefits of our product become apparent, we expect this major retailer to not only continue to run campaigns using our platform, but allocate a larger percentage of their overall advertising budget towards our technology.”
UpSnap will target and serve ads via mobile apps across phone and tablet devices. Consumers will be exposed to ads while reading news, playing games, checking the weather, and other similar activities. UpSnap’s proprietary customer profile tool will track responses and optimize the campaign to target look-‐alike customers, keeping the client’s cost per lead continually in check.