Ingenio and UpSNAP Unite to Bring Pay Per Call to Mobile Users
New Partnership Will Deliver Ingenio Pay Per Call Listings to Free 411 Service. |
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San Francisco and Davidson, North Carolina, May 04, 2006:
Ingenio, Inc., the pioneer and leading provider of Pay Per Call® advertising, and UpSNAP, Inc. (Nasdaq: UPSN.OB - News ), the premier pro new partnership that will integrate Ingenio Pay Per Call listings into UpSNAP's mobile search solutions.vider of free mobile search and streaming mobile audio entertainment, today announced a |
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| The relationship will enable Ingenio advertisers to reach consumers using UpSNAP's Free 411 service, which allows people to access free directory assistance from cellular phones using text messaging, or short message service (SMS) format. The integration will also allow Ingenio advertisers to reach relevant consumers across UpSNAP's partner network and entire catalog of text messaging services. |
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| "We see Pay Per Call advertising poised for significant growth, especially in the context of mobile and local search-based advertising," said Tony Philipp, President and CEO of UpSNAP. "By partnering with Ingenio, we can optimize our mobile search technology to deliver consumers fast, free access to more of the kind of local information they're looking for -- be it a hotel, florist or pizza joint -- in a format that is accessible by virtually all mobile devices." |
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| To access UpSNAP's mobile search, consumers can text message the business name or category they are looking for, along with a local qualifier such as an area code, zip code or airport code to shortcode 27627 (2SNAP). UpSNAP will return search results complemented with Ingenio Pay Per Call ads. To connect with the Ingenio advertiser, consumers simply click on the phone number provided to initiate the call. The UpSNAP service is free to consumers; individuals only pay their carrier the cost of sending a text message. Advertisers are only charged if a consumer calls them as a result of the ad. |
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"By partnering with UpSNAP, Ingenio is demonstrating further reach into mobile search and the growing market for free directory assistance services," said Marc Barach, Chief Marketing Officer, of Ingenio. "We are building a comprehensive distribution network that goes beyond traditional Web channels to deliver our advertisers quality leads from a wide variety of sources." |
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Advertisers interested in participating should sign up at www.ingenio.com. UpSNAP is the latest addition to Ingenio's growing Pay Per Call advertising network, which today includes AOL® Search, AOL Mobile and InfoSpace. |
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| The integration of Ingenio's Pay Per Call listings into UpSNAP's Mobile Search will go live in Q2 2006. |
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About Ingenio, Inc.
Ingenio, Inc. is the leading provider of solutions that combine the telephone and the Web to capitalize on today's voice-based commerce opportunity. Ingenio adds value to communications with a broad spectrum of v-commerce solutions, including the industry-leading Ingenio Pay Per Call® Network, Live!Advice(TM) Directories and Ingenio's new division, Ether(TM), all of which enable individuals and businesses to acquire new customers and grow revenue. Founded in 1999, Ingenio is a profitable company with top-tier customers and partners in both America and Europe, including AOL, InfoSpace, Microsoft, YellowPages.com, MIVA, Inc. and the IRS. Headquartered in San Francisco, Ingenio produces 20 million minutes in paid calls each quarter. Please visit www.ingenio.com for more information. |
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About UpSNAP Inc.
UpSNAP, Inc. (NASDAQ UPSN:OB), is the leader in mobile search and live mobile entertainment. With a rich library of branded multimedia content and true mobile search technology, UpSNAP addresses the unique challenges of providing a usable and functional mobile content solution. UpSNAP's patent-pending technology combines wireless search, a VoIP call-connect platform, and streaming audio technology, to deliver free and premium services to mobile phones.
UpSNAP's delivers its services in SMS, WAP, J2ME, and BREW formats and each can be licensed by wireless carriers, service providers and content providers who wish to incorporate text and streaming audio capabilities into their existing product and service offerings. Visit www.upsnap.com for more information. |
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