Mobile advertising has proven to be well on it’s way to becoming a formidable advertising medium but there are steps that one must take to achieve optimal results.
Did you know that 53% of American consumers use their smartphones to access search engines at least once a day? There’s no wonder that mobile advertising is “the bees knees” in the Internet marketing arena. But how does one prepare a mobile Ad that’s compelling enough to spark the interest of a reader and give that person the impetus to click and take some type of action. The science of mobile advertising is simple…
Keep it Brief – Try to be as concise as possible, only outlining the crux of your message in 5 words or less. The sheer fact that you are advertising on a small size mobile device makes it even more important to be pithy and clear in conveying your message.
Keep it Simple – Remember KISS?. Because you have such limited space, it’s not necessary to convey a complicated sales pitch. Just focus on engaging the consumer and make them want to click on your ad to learn more. Your landing page will provide more detailed information to persuade the visitor into converting.
Know Your Goal – What are you attempting to accomplish from this mobile advertising campaign? Do you need more members to join your website? Are you looking for more subscribers to send company newsletters? However you define your goals, make sure that your call-to-action is clear and reflects your goals.
There are more items that play a crucial role in the preparation of a sound mobile ad.
· Mobile Ad Layout
· Types of Call-to-action
· Unique Selling Proposition
· And so much more…