Canadians are on the verge of passing a major mobile milestone, according to measurement firm comScore.
Of all the time Canadians spend online — and it’s a lot, ranking second in the world at 33 hours per month — 49 per cent of it is now tied to mobile devices.
It won’t be long until Canadians are officially using their smartphones and tablets more than desktop and laptop computers to access the internet.
Mobile is a tidal wave sweeping across our businesses: HBC exec (Luxury Daily):
Consumer demand is driving a need for an omnichannel shopping experience, requiring organizational changes to evolve, said an executive from Hudson’s Bay Company at Luxury Interactive 2014 on Oct. 14.
Today, 70 percent of transactions in store are digitally influenced, with consumers researching on tablet, smartphone or desktop before shopping. In order to effectively target consumers across channels, there needs to be training and cooperation between teams focused on both online and offline operations.
How the Washington Post is Capitalizing on Mobile Advertising (Folio Magazine): “The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. The challenge, however, is implementing an effective strategy that endures an always-changing landscape.”