Here’s a quick roundup of the latest news in the mobile advertising and marketing world.
Mobile Said To Take Budget From Print, TV (Media Post):
Among the 300 agency and marketing “decision makers” interviewed online in July, findings revealed that print will suffer the most from growing mobile ad budgets, with 41% citing that category as a source for mobile ad dollars. Another 34% indicated they would shift money from TV advertising to mobile, while 32% will tap digital display budgets. Nearly four in 10 (38%) said an overall expansion in ad budgets would fund more mobile ad spending.
BP, McDonald’s Are Betting on Mobile to Transform Their Images (Mobile Marketer):
Both McDonald’s and BP have faced public image challenges as consumers have become less enthusiastic about their traditional fast food and fossil fuel offerings.
To reestablish itself as a more thoughtful brand, McDonald’s is relying on social to transform the way consumers view its food offerings.
Similarly, following the 2010 BP oil spill, the oil company has had to dig itself out of a huge hole. Mobile is conveniently an ideal channel to leverage given BP’s current situation.
Emarketer: U.S. e-commerce to reach $303 billion in 2014 (Chain Store Age): “In other findings, mobile retail sales in the U.S. totaled $42.28 billion in 2013, 16% of all U.S. retail ecommerce sales, and will increase another 37.3% to reach $58.07 billion in 2014, accounting for 19% of the total US ecommerce market.”