Why Mobile?

25% of Americans only use mobile devices to access the internet http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts/ 63% of consumers say they know they will shop more with their mobile devices in the next few years http://blog.minerapp.com/11-mobile-commerce-statistics-will-surprise/ 25% OF SMARTPHONE OWNERS AGES 18–44 SAY THEY CAN’T RECALL THE LAST TIME THEIR SMARTPHONE WASN’T NEXT TO THEM http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra 91% of people […]

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Mobile Advertising News

Here’s a quick roundup of the latest news in the mobile advertising and marketing world. Mobile Said To Take Budget From Print, TV (Media Post): Among the 300 agency and marketing “decision makers” interviewed online in July, findings revealed that print will suffer the most from growing mobile ad budgets, with 41% citing that category […]

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Mobile Ad Spend is Exploding – Are You On Board?

The reports of slowing mobile advertising growth have been greatly exaggerated.  According to a new report released at the Mobile Marketing Association’s SM2 Innovation Summit, advertising has already beaten estimates and is likely to continue to outpace expectations. On the conference’s first day, MMA released a report, “How Big is the Mobile Marketing Opportunity,” which […]

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