Bruce Howard – Chief Executive Officer and Chairman

Bruce Howard is a seasoned executive with more than 25 years of sales, marketing, production, publishing, new market development and general management experience in both the competitive and utility telephone directory publishing industry. His experience and reputation are widely recognized in the directory publishing industry. Over the course of his career, Mr. Howard has worked with companies including Ameritech Advertising Services, Southeast Directory Company, and America’s Directories South. He holds a BA degree in Business Administration from Alma College in Alma, Michigan, and has completed the majority of coursework toward a Master of Science in Management from Walsh College in Troy, Michigan. Mr. Howard has been the CEO of User Friendly Media since August 1999.


Heather Burrer – Chief Operating Officer & Director

Heather Burrer has served in an executive leadership and legal advisory role with User Friendly Media since 2006. Mrs. Burrer is responsible for all legal and business affairs functions including general corporate, intellectual property, litigation, employment matters and risk management. In addition to her legal role she also directs the Human Resource, Recruitment, Training, and Digital Operations and provides guidance on general business matters. Heather earned her Juris Doctorate degree from South Texas College of Law and her Bachelor of Arts from Southwestern University where she majored in Political Science and Communications. Heather has applied her legal training in a variety of legal environments. Most recently, her work with Fulbright and Jaworski, LLP has prepared her to handle general corporate, corporate governance, and other areas complementary to in-house corporate law for the Company.


Greg Garrick – Vice President, Sales & Marketing

Greg is responsible for the development and execution of all UpSnap sales & marketing strategy. He joined UpSnap in May 2014 with a wealth of small business and marketing experience. Most recently he was Vice President, Marketing & Communications for Manta, the world’s largest online small business community. Prior to that, he served as the VP of Marketing & Corporate Development at Hearst-owned LocalEdge Media. Previous employers include Dex Media, SBC and Ameritech, where he served in a variety of marketing roles including strategy, product development and innovation. Garrick also served for several years as a top 5% media consultant with Gerson Lehrman Group, advising clients on small business marketing trends. He has substantial experience in developing digital & mobile products that resonate with SMBs. Garrick has a BA from Drake University.


Lance Brown – Vice President, Product & Technology

Lance oversee’s and manages product strategy, campaign performance and the technology infrastructure to drive innovation for UpSnap’s clients. He comes to UpSnap with more than 15 years of product strategy experience. Most recently he was VP of Product Development at User Friendly Media where he developed a strong passion for helping small businesses succeed with digital and mobile advertising products. Previous roles included service as Digital Marketing & Ecommerce Director at Merrick Group and as Marketing Director at SalesNexus. Lance has a BA from Colorado State University and a MS degree in Internet Marketing and Strategy.


Alex Pekurar – Chief Financial Officer

Prior to joining UpSnap as Controller in January 2011, Alex was an Audit Manager at Collins Barrow, and before that an Auditor at Segal LLP. Alex has a Bachelor of Applied Science in Computer Engineering from the University of Toronto and a Master of Management and Professional Accounting from the Rotman School of Management at the University of Toronto.

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